Logo for Norwegian record label LAB Label

Lab label is a new label run by Ingfrid Breie Nyhus, aiming to release folk music digitally and physically. The images presented here is the logo sheet for this project.

Ingfrid wanted something that moves upward, representing something new but still with a connection to tradition. So, this is an abstraction of an exclamation mark, rounded off quite a bit, resembling a seed that really is both a promise of something new, whilst at the same time being rooted in tradition.